Hi, I am Sri

I am an interdisciplinary designerMy background in engineering combined with my experience in product design gives me a unique perspective on both technical constraints and user needs.Over 15 years, I've focused on making complex systems more efficient - whether that's improving search for a billion users at Google, international expansion at Uber, or AI-powered creation tools at Eventbrite.

Are you an IC or a leader?

I am a hybrid.I can be hands on in Figma or Cursor prototyping functional experiences while also architecting design systems across multiple teams.I solve problems through first principles thinking, then execute with high craft standards.

Projects

Eventbrite - Listing Creation AI	2025
Eventbrite - It Lists	2024
Eventbrite Rebrand	2024
Google Search - Core App Architecture	2022
Google Search - Browser	2020
Uber Design System	2019
Uber Lite	2018
Uber - Requesting rides for friends	2019

Snapshots

My approach

"My heart is in the work."

Andrew Carnegie

Serve the underserved
The largest opportunities often live in markets that have been ignored because they are complex, fragmented, or seen as “low-margin.” Thoughtful design can unlock these segments by reducing friction, lowering the cost of participation, and turning overlooked users into empowered creators, earners, and decision-makers.

Articulate a bold vision
Envision a credible, compelling future that is meaningfully different from the present, not just incremental improvement

Keep the team small and out-iterate
Small teams tend to stay closer to their customers and can respond with greater intention to problems at hand. This is invaluable.

Think in systems
My goal is not just beautiful interfaces, but durable structures that continue to work as products grow more complex.

Testimonials

"Sri is an excellent designer and teammate. He takes a first principles approach to problems and is constantly pushing through new ideas. He has the capacity to lead cross functional teams, and also has tremendous work ethic. Lastly, he is a wonderful team player, and was a pleasure to work with."

Justin Ho, CEO Sage Care

"Sri's a fierce product owner. I’ll never forget when his team launched a pilot for sending Uber rides to others (driven by his research of course!) only to be stopped in their tracks thanks to a reorg.Sri took it upon himself to make the feature stay alive by cajoling local ops to market the feature, run queries himself on the adoption, and showcasing how well it was performing on our internal TV screens across the building"

Matt Moore, Founder, Ex- Uber

"Sri has a natural ability to teach and mentor designers on the team to help them grow. As a manager, He has definitely helped me grow a lot and always appreciated him having my back in tough decisions. Sri is a great leader who will bring a huge amount of value and knowledge to any organization, I would definitely love to be able to work with him again. "

Mark Rajandran, UX lead - Google